Features tell, benefits sell! Let this be your new marketing mantra. Many of us can get caught up in the features of our products when we advertise and market for them, and why wouldn’t we? Of course you want your reader to know about the super cool thing that you’re selling and how fast or …
Let me ask you something. If you came across these two blog posts that were about the exact same thing, which would you read? “A List of Cheap & Healthy Dinner Recipes” Or, “5 Amazing Recipes That Are Good for Your Health, and your Budget!” The second one sounds more appealing, right? That’s because words …
17 Power Words You Should be Using to Boost Your Sales in 2020 Read More »
We are all drowning in a firehose of content, from carefully crafted ads to the trivia of our Facebook friends. So how does your website stand out? Here are three tips to keep in mind when you are writing for your website. 1. People Scan Most of the time, your website is being viewed on …
