Does your business have it’s very own website? If not, it’s time to get cracking.
In the age of advancing technology and social media, it can be easy to get left behind.
We are here to help you make the shift into the modern world. And it’s not as hard as you think.
But first, let us give you 5 legitimate reasons why you NEED a website for your brand and business.
#1. Your Customers Expect It.
We live in a world where if it’s not on the internet, it’s not real.
If you really want your business to be taken seriously, or to be taken at all – you are going to need a website.
Your potential customers spend an enormous amount of time online. In fact, Adapt Marketing says that a whopping 97% of consumers use the internet to find local businesses.
If they jump onto google and type in a search for the service you provide and you’re not right there in front of them, they’re going to assume that you don’t exist.
#2. Websites Help Create Credibility and Trust!
Would you trust a company that doesn’t have a website?
I know that most people would feel a little apprehensive about doing business with somebody that has no internet presence, no home base and no online contact.
Having a website that is both reliable and looks professional is one of the easiest ways to show that you’re credible without saying “I’m credible”.
It also helps to build a foundation of trust between you and your customers.
According to a study conducted by “ZURB”, 75% of online consumers say that they do in fact judge a business or company by its website and are more likely to engage with that company if they feel a certain level of trust.
#3. Your Competitors Have One.
Unless your business is the only of its kind, chances are you have some local competition.
Competition is a good thing. It means that we strive to do and be more.
But if you’re not out doing or at least equalling your competition, you’re probably losing potential customers to them.
If this is true for you, there is no need to panic! There is something you can do to turn the tables.
Create a customer orientated website that appeals to your audience and then maintain it. That’s it. That’s all you have to do to stay in the game.
#4. Social Media Isn’t Enough.
So, you have a Facebook Business Page. Or an Instagram business account. Or maybe both.
Truth is, it’s not enough. You cannot rely on social media alone.
Social media can be wonderful and is super useful for marketing and connecting with your customers but every legitimate business needs a home base, that home base is your website.
Why can’t you rely on social media alone? Because you do not own social media. You don’t really own your page or account and you no longer own your content once it has been posted.
So, who does? Facebook does. Instagram does. Pinterest does. Youtube does. What would happen if that platform was shut down tomorrow? What would you have left to rely on?
A website is something that can be entirely yours and that you have total control over.
#5 Allows for Social Proof.
Social proof is such a powerful thing. It can be the difference between making a sale, and not.
A survey from “Dimensional Research” shows that 90% of consumers make buying decisions based on online reviews!
While you can find customer reviews on Google, Facebook, Yelp and other similar platforms, you should absolutely have your own website to link back to.
Having a platform to display your customer testimonials is an easy way to make a good impression on potential customers and also helps to establish that trusting relationship between you and your audience.
There you have it. 5 reasons why you absolutely need a website for your business in 2020.
And don’t forget – if you need a hand, we’re waiting to help!
Phone us on 6812 0261
Or email [email protected]