How often do you review your website?
Upload new content, remove old content, check your links are working, update your promotions and offers?
Your answer might be “almost never” … and that’s normal, we get it!
Deciding to get a website can be super exciting and motivating. However, once the website goes live it can easily be forgotten and left to collect dust.
So, we’re going to share with you 3 reasons why refreshing your website is an absolute must if you want to stay in the game.
#1. To keep your content fresh.
Keeping your content fresh and relevant is possibly the most important reason on this list.
And no, we don’t mean keeping it trendy or fashionable. We mean keeping it current and competitive.
If a potential customer finds their way onto your site and feels like it’s outdated, they are going to click away and take their business elsewhere.
So be sure to grab that customers attention and make them want to use your service by keeping your website feeling new and up to date.
#2. To showcase new offers and promotions.
Your website is a great place to advertise any new offers or promotions.
Say you’re having a sale, running a competition or even offering a new service. Why wouldn’t you want that information on your website?
Your potential customers are always looking for new ways to save money. If your website reflects that you can fulfil that want – you’re in business.
#3. To ensure all of your branding and key messaging is consistent.
We’re all customers in one way or another, even you and me. So, let me tell you there is NOTHING worse than being directed to a website that’s confusing.
If your branding and key messages aren’t consistent across all of your platforms, your potential customers aren’t going to understand who you are, and you won’t be able to truly connect with them.
Ensuring that your branding is consistent and recognizable is vital to building a relationship with potential customers. If there isn’t a relationship, there isn’t business.
So ask yourself, is it time for a refresh?